I want to talk today about the most powerful word in the English language. It has only three letters. It is the word why.
Often when we are in a situation where we need to influence and persuade someone to see our point of view or to carry out some task, the other person will have objections. It is human nature for us to immediately want to argue the point with them using logic and reason. The problem with this method is that nobody likes to be proven wrong. Even when people know they are wrong they hate to admit it. You push against them and they tend to push back.
Instead of hitting them with a direct frontal assault by arguing with them about their objections, there is a better way. This is where we use our most powerful word. (more…)