The Most Powerful Word in the English Language

whyI want to talk today about the most powerful word in the English language. It has only three letters. It is the word why.

Often when we are in a situation where we need to influence and persuade someone to see our point of view or to carry out some task, the other person will have objections. It is human nature for us to immediately want to argue the point with them using logic and reason. The problem with this method is that nobody likes to be proven wrong. Even when people know they are wrong they hate to admit it. You push against them and they tend to push back.

Instead of hitting them with a direct frontal assault by arguing with them about their objections, there is a better way.  This is where we use our most powerful word.

When the other person raises an objection, ask the question “Why?” and let them talk. When they have explained their objection, then ask again “Why?” and let them talk some more. Keep them talking by using the words “Why” or “Why not.” Nine times out of ten they will come to realize the folly of their own position and talk themselves out of it. Many times they come to find out that their reasons just don’t add up.

The key is to use your ears instead of your tongue. There is no argument that you could use that will be half as effective as their own words.

I challenge you to try this method of positive persuasion. The next time you need to get someone to do something, use the most powerful word in the English language – Why. Let us know how it went. We would love to hear from you.