Larson Institute of Self-Mastery Rotating Header Image

Reputation

Marketing Yourself, Part 2 – Name Recognition

Oct 19th, 2010
by Gary N. Larson.
No comments yet

Name Recognition

(Note: This is Part 2 of a four part series on Marketing Yourself)

Part of any marketing campaign is developing name recognition. Professional marketers do this by getting their product name in front of people as often as possible and in as many ways as possible. Think of how many ways the Coca-Cola Company gets the name Coke in front of you. It’s everywhere it seems. I remember being in a small village in China, in the middle of nowhere, and there was the Coke logo on a sign outside a small shop. Coca-Cola has done a great job of developing name recognition.

In a similar way you need to develop name recognition. You need to get your name and face out there in front of people on a regular basis. My tips today are slanted more to the corporate world but the ideas can be applied to other situations. Here are three simple ways to do develop name recognition:

1. Step Outside of the Box (physically and mentally)

We’ve all heard the term, “Think Outside the Box.” Well, we also need to Step Outside the Box, mentally and physically. You can no longer hide behind your PCs or camp out in your cubicles or offices. It’s easy to spend the entire day at our desks. Get out of the office. Be seen and be heard. Attend meetings. (more…)

Marketing Yourself, Part 1 – Why You Need It

Oct 16th, 2010
by Gary N. Larson.
No comments yet

Marketing Yourself

(Note: This is Part 1 of a four part series on Marketing Yourself)

“If you think marketing doesn’t work, consider the millions of Americans who now think that yogurt tastes good.”     Joe L. Whitley, management consultant

What does Marketing Yourself have to do with People Skills?

You may wonder what marketing yourself has to do with people skills. Is marketing yourself really part of people skills? I say definitely yes! Why do you want to improve people skills in the first place? One of the goals of improved people skills is to influence and persuade others. Another goal is to put yourself across to others in the best light. Marketing yourself helps you do this.

What is Marketing?

What is marketing anyway? Marketing is simply creating an awareness of value. If you’re marketing a product then you’re putting that product forward in the most favorable light. You’re exposing it to people and showing the benefits of it; why someone would want it, why it would be something of value to them.

Why do you need Marketing?

The same thing goes with marketing yourself. You can compare yourself to a product. You need to be creating an awareness of your value. You need to be tooting your own horn, bragging a little! You need to help the captain of your ship see you as part of the crew, not as useless cargo. Marketing yourself is using various means and methods to communicate to others your value. (more…)

6 Tips to Develop Self-Confidence with Others

Sep 2nd, 2010
by Gary N. Larson.
1 comment

Self-Condidence

Are you the kind of person who struggles in social settings? Are you shy and tend to stand in the background? Do you run from social situations because they are scary and uncomfortable for you?

You may have seen other people that seem to project self-confidence. They appear to have no problem in any social situation. They make friends easily and seem to be able to connect with others. How do they do it?

Today I’m going to share 6 ways to help you develop confidence with others. If you follow these six simple tips you will begin to feel more confident with yourself and more comfortable in social settings. There is no magic here, just six simple tips. Here they are:

Tip Number 1: Be a Front-Row-Seater

When you attend any function such as a meeting, seminar, or class where there is a large group of people, what is the first row of seats that fill up? The back row! It seems like most everyone wants to be in the back, out of the way, unobtrusive, and unnoticed. They want to just slide into the back unobserved. You need to change that attitude. You need to be a front-row-seater.

Let’s face it; outgoing, confident people don’t sit on the back row. You will find those people sitting on the front row and that’s where you should be also. It’s a signal of your willingness to jump in and be a part of the situation. Sitting on the front row may be uncomfortable at first but it puts you right up there with the important people. Another benefit is (more…)

Give a Person a Reputation to Live Up To

Jul 8th, 2010
by Gary N. Larson.
No comments yet

You Rock!

“I have found that the best way to get another to acquire a virtue, is to impute it to him” – Winston Churchill

Do you want to get your husband to lose weight? Do you want your mechanic to do the best repair job possible on your car and for the best price? Do you want your employees to work extra hard to try and please you? One simple technique can accomplish this. It is the technique of giving the other person a reputation to live up to. Let me share with you a story and some examples:  

 California Adventure Story

A number of years ago I took my family on a trip to California to visit my relatives and see some of the sights. Sorry to say, our car had other plans. When we arrived at my aunt’s house the car began overheating. Steam was pouring out from under the hood. (more…)

Page 1 of 11