Let me start off by making a very bold statement. There is a law of human behavior that works every time. It never fails. There are no exceptions. It will work with rebellious teenagers, nagging wives, uncaring husbands, demeaning bosses, obstinate employees, or annoying neighbors. When you use this law you will get others to admire and respect you. You will get others to want to help you get what you want. You will convert your enemies into friends. You will get other people to do what you want them to do. Interested?
The Universal Law at work
Several years ago I had an experience that taught me this great lesson of human behavior. I had just finished a large software development project for an RV park and campground. It was a new reservation system and it required me to spend several days at the campground installing the software and training the employees how to use it.
One day as I was working behind the reservation desk a very large and expensive motorhome pulled up to the campground office. An older woman stepped out of the motorhome and came in to the office. She was an elegant and well-dressed woman. One look at her and you could tell she was a lady of class.
It wasn’t my job but since I was at the computer I offered to help her. As I pulled up her reservation information on the computer she stopped me for a moment and said, “Where did you get that lovely tie? It looks so good on you and matches your eyes.” She kept going on and on about my tie and insisted on knowing where I bought it. I was embarrassed to tell her I bought it at the local Kmart store. I thought she would laugh at me but no, she even wanted to know where the Kmart store was because she wanted to buy a tie just like it for her husband.
Now to you this may sound like some silly little incident that’s not even worth mentioning. It shouldn’t be worth mentioning except for the amazing effect it had on me that day. First of all, what kind of service do you suppose I gave that lady? Excellent service, that’s for sure! I made sure every little detail was taken care of for her. And for the entire rest of that day I simply felt wonderful and had a big smile on my face. Even now, over 15 years later, I can remember that incident like it was yesterday. And guess what, I still really like that lady!
Why does this law work?
So what happened there? What was it about that little incident that had such power over me? For Pete’s sake, a lady simply complimented me on my silly Kmart tie and my day was transformed! How could that be?
Whether she knew it or not, this woman used a proven law of human behavior. It is a law as universal as is Newton’s law of gravity. It is as much a part of man as his heart or his brain. It is this:
Every person in the world has a deep and burning desire, even an insatiable craving—to be liked, to be respected, to feel important.
The woman at the campground simply gave me what I craved the most and I became putty in her hands. I was ready to do whatever it took to satisfy her needs and make her happy.
Once you know the law, use it!
Now that you know what this law is, why don’t you do something with it? Why don’t you use this basic human drive in your daily relationships with other people? Once you know how to satisfy their longing for importance you will find your own influence with them rising greatly.
I believe in this statement by Les Giblin:
You want to make a good impression with the other fellow. But the most effective way ever discovered for impressing the other fellow is to let him know that you are impressed by him.
When you consider the remarkable consequences that can result from the littlest things, like a kind word, a pat on the shoulder, a smile, a tip of the hat, a simple complement, wouldn’t it be well to incorporate those things into your daily interactions with others?
You have the power within you
You have the power to give people what they crave: the feeling of importance, to be appreciated, to be noticed. Like the lady at the campground, it doesn’t cost you a dime to give it out. You don’t have to fear that you’ll use it all up. You have a never ending supply of it. Learn to use this great power and others will have a tremendous desire to help you get what you want. They will remember you for years with high regard because of how you made them feel. You have the power. Use it!