Cash in on the Universal Law of Human Behavior

blue-silk-tie-3pcs-349Let me start off by making a very bold statement. There is a law of human behavior that works every time. It never fails. There are no exceptions. It will work with rebellious teenagers, nagging wives, uncaring husbands, demeaning bosses, obstinate employees, or annoying neighbors. When you use this law you will get others to admire and respect you. You will get others to want to help you get what you want. You will convert your enemies into friends. You will get other people to do what you want them to do. Interested?

The Universal Law at work

Several years ago I had an experience that taught me this great lesson of human behavior. I had just finished a large software development project for an RV park and campground. It was a new reservation system and it required me to spend several days at the campground installing the software and training the employees how to use it.

One day as I was working behind the reservation desk a very large and expensive motorhome pulled up to the campground office. An older woman stepped out of the motorhome and came in to the office. She was an elegant and well-dressed woman. One look at her and you could tell she was a lady of class.

It wasn’t my job but since I was at the computer I offered to help her. As I pulled up her reservation information on the computer she stopped me for a moment and said, “Where did you get that lovely tie? It looks so good on you and matches your eyes.” She kept going on and on about my tie and insisted on knowing where I bought it. I was embarrassed to tell her I bought it at the local Kmart store. I thought she would laugh at me but no, she even wanted to know where the Kmart store was because she wanted to buy a tie just like it for her husband.

Now to you this may sound like some silly little incident that’s not even worth mentioning. It shouldn’t be worth mentioning except for the amazing effect it had on me that day. First of all, what kind of service do you suppose I gave that lady? Excellent service, that’s for sure! I made sure every little detail was taken care of for her. And for the entire rest of that day I simply felt wonderful and had a big smile on my face. Even now, over 15 years later, I can remember that incident like it was yesterday. And guess what, I still really like that lady!

Why does this law work?

So what happened there? What was it about that little incident that had such power over me? For Pete’s sake, a lady simply complimented me on my silly Kmart tie and my day was transformed! How could that be?

Whether she knew it or not, this woman used a proven law of human behavior. It is a law as universal as is Newton’s law of gravity. It is as much a part of man as his heart or his brain. It is this:

Every person in the world has a deep and burning desire, even an insatiable craving—to be liked, to be respected, to feel important.

The woman at the campground simply gave me what I craved the most and I became putty in her hands. I was ready to do whatever it took to satisfy her needs and make her happy.

Once you know the law, use it!

Now that you know what this law is, why don’t you do something with it? Why don’t you use this basic human drive in your daily relationships with other people? Once you know how to satisfy their longing for importance you will find your own influence with them rising greatly.

I believe in this statement by Les Giblin:

You want to make a good impression with the other fellow. But the most effective way ever discovered for impressing the other fellow is to let him know that you are impressed by him.

When you consider the remarkable consequences that can result from the littlest things, like a kind word, a pat on the shoulder, a smile, a tip of the hat, a simple complement, wouldn’t it be well to incorporate those things into your daily interactions with others?

You have the power within you

You have the power to give people what they crave: the feeling of importance, to be appreciated, to be noticed. Like the lady at the campground, it doesn’t cost you a dime to give it out. You don’t have to fear that you’ll use it all up. You have a never ending supply of it. Learn to use this great power and others will have a tremendous desire to help you get what you want. They will remember you for years with high regard because of how you made them feel. You have the power. Use it!

Judging Others – A Lesson in the Desert

The Biker

Several years ago I decided to make the long trip to southeastern Arizona to visit my father. We had a nice visit and when it was time for me to drive home I decided to take a different route home to see some of the country I hadn’t seen before.

The Breakdown

My trip across the desert was going fine until I made a stop and saw steam coming from the engine of my car. I added water to the radiator and tried to continue on but before long the engine began steaming and overheating again. I tried that remedy a few more times but realized I would never make it home at that rate. I limped into the next small town and talked to a mechanic. It turned out my water pump was going bad. Unfortunately they were closing in a half hour and told me they couldn’t help me.

I had tools with me so I thought I would try and replace the water pump myself. I bought one at the local auto parts store and then looked for a place I could work on my car. I found an abandoned rest-stopa mile or so outside of town and pulled into the empty parking lot and began to work on my car.

To my dismay, I couldn’t loosen the bolts on the water pump. I tried and tried but they just wouldn’t give. The sun was about to go down and I was getting very discouraged. I just wanted to get home and it didn’t look like I was going to make it.

The Stranger

As I was standing there, staring at my engine, I heard the sound of a motorcycle. I looked up and saw a man on a Harley Davidson heading in my direction across the empty parking lot. He was wearing a leather vest, leather pants, a bandanna on his head, earrings in his ears, various tattoos on his body, and chains hanging off his clothes.

I assessed the situation. Here I was all alone in the middle of nowhere and here was this man coming towards me that didn’t look like the kind of guy I wanted to meet up with. I remember thinking to myself, “I am going to die right here!” I was sure he must be carrying a gun and was going to rob me and then shoot me, execution style. My wife was going to be a widow. My kids where going to be fatherless. I even started imagining what my funeral was going to be like. I was scared!

He parked his Harley nearby and walked over towards me. I was bracing for the worst.

He asked me, “What seems to be the problem?”

The Near-Death Experience

“Oh,” I thought, “he’s just softening me up before robbing and killing me.” I told him my situation and instead of killing me, he helped me. I was shocked! He told me to loosen the radiator cap just enough to let the pressure off the cooling system and I should be able to make it home fine. And guess what, that’s exactly what I did and it worked just as he said. I made it home without further problems.

I remember as I was driving home how bad I felt that I had misjudged this man. He was really a very nice guy – just a bit different than me in his choice of clothing and jewelry. It taught me a great lesson to not be so quick in judging others just because they may be different than me in some way. It taught me that I need to be more accepting of people for who they are.

The Challenge

My challenge to you is to be more aware of how you are treating others. Do you treat all people with equal respect and kindness or are there some groups that you tend to treat differently than others? Ask yourself why that is and resolve to change. Work more on being inclusive, not exclusive. Look past the differences and see the common good in all.

How to Use Emotional Connections to Influence Others

PersonalityWe Are Emotional Beings

You need to understand one basic trait of human beings and it is this:

Humans are not logical creatures.

People don’t usually base their actions and decisions on logic. We humans are more influenced by emotion than reason or good judgment. Our emotions are what drive us. We are emotional beings much more so than logical beings.

Being emotional beings, we want our emotions fed. It is amazing what people will do to satisfy their emotional needs with little regard to logic. When you see people doing things that looks incredibly stupid, they are generally doing it to fill an emotional need. When you watch the evening news or pick up the newspaper you will come across story after story of people doing what appear to be strange and illogical things such as bank robberies, car chases, drug use, embezzlement and every other kind of crazy thing. All of these people are doing these things to fulfill unmet emotional needs.

How Can This Help?

How does knowing this help you? Let’s think about it. If you are trying to influence someone and the only tool you are using is logic, in nearly every case you will fail. However, when you have an emotional connection with that person, even the weakest of logical arguments can succeed. If you can connect with someone emotionally then your power to influence them is vastly improved.

Making Emotional Connections

So how do you make emotional connections with people? There are a number of ways. Let’s talk about one powerful one. The more you know about someone, the more you will be able to connect with them emotionally and therefore you are able to influence them.

By taking the time to learn about another person you gain two things. First it helps you understand that person; where they are coming from and what makes them tick. Secondly, it lets them know that you care about them and are interested in them.

For example, imagine a person you only casually know who comes up to you and calls you by name and asks about the details of your life that aren’t generally known. You can’t help but be impressed and flattered. When they ask you about your job or your family or your hobbies and interests, it’s obvious they have taken an interest in you. You look at that person in a different light. You feel a connection with that person.

My Challenge to You

This is my challenge to you. Think about the people you must deal with and those you need to influence. This could be your boss at work, your spouse, your children, your neighbor or your banker. What I want you to do is play the role of private investigator and begin to learn all you can about that person – details that the average person wouldn’t know. Write them down. Create a file on them if you have to. Do they play tennis? Do they have children? What are their names? What does this person do in his or her leisure time? Where did they attend high school or college?

Then the next time you are with them you can use this information to build that emotional connection. Ask about their children by name. “How is Jennifer enjoying being a cheerleader?” or “How is Jonny doing with Little League baseball?” You will be amazed how they will light up when you talk about their interests.

What it does is build up an emotional connection between you and them. Then when it comes time that you need their assistance or you need to influence them in some way, you will have a much easier time of it.

We All Have the Need

We all have an incredible need to be validated emotionally. We want to fit in, to belong, to be liked. When someone fills those needs we are much more willing to accept their ideas. We are more willing to trust them and want to please them, and yes, even be influenced by them.