Marketing Yourself, Part 4 – Improve Your Message

 

Your marketing message

(Note: This is Part 4 of a four-part series on Marketing Yourself)

Communicate your verbal message with care

People not only judge you by how you look but also by what you say and how you say it. How you talk about yourself, your work, your boss or even your competition sends a message about you. If you aren’t careful, your verbal communication can undo any other self-marketing efforts you may have made.

What kind of message are you communicating?

When you are around others, what kind of message do you bring to them? Is it positive or negative? Are you someone who continually complains about life, rarely having anything good to say? Do people like to have you around or do they cringe when they see you coming? Are you the storm cloud that goes around raining on everyone’s parade or are you the type of person that spreads cheer and sunshine? How you communicate is critical to building a positive reputation.

How you judge others will be how others judge you

We read a verse in the Bible that says, “Judge not that ye be not judged.” This is good advice for human relations too! Whenever you are in the process of judging others it gives other people a clue of how to judge you.

I have had the opportunity to counsel a number of married couples on the verge of divorce. I have noticed that whenever a husband or wife starts to tell me all the horrible, mean and nasty things the other partner has done, I learn more about the person who is doing the talking than the person they are talking about.

The repelling nature of complaining and criticizing

Complaining and criticizing give a bad impression. Have you ever noticed how uncomfortable and unpleasant it is to be in the presence of a chronic complainer? For me, to be around someone like that is like listening to fingernails dragged across a chalkboard. I just want it to stop or to get away from it. No only do people not like it but they are smart enough to subconsciously reason that if you are so negative about life and everyone around you then you must also think the same about yourself. If that’s the case then why would I want to associate with you?

Be of good cheer

We are told eight times in the Bible to “be of good cheer.” Usually this was told to people facing fairly dire circumstances. Proverbs 17:22 teaches: “A merry heart doeth good like medicine.” Let the message from your mouth be positive and cheerful and it too can be like medicine to others.

A wise man made this statement:

“In my lifetime I have seen two world wars plus Korea plus Vietnam and all that you are currently witnessing. I have worked my way through the depression and managed to go to law school while starting a young family at the same time. I have seen stock markets and world economics go crazy and have seen a few despots and tyrants go crazy, all of which causes quite a bit of trouble around the world in the process.

“So I am frank to say tonight that I hope you won’t believe all the world’s difficulties have been wedged into your decade, or that things have never been worse than they are for you personally, or that they will never get better. I reassure you that things have been worse and they will always get better. They always do…” – Howard W. Hunter (The Teachings of Howard W. Hunter p. 202)

Upgrade your personal marketing message

Things may seem bad and even if they are you don’t need to go around continually telling everyone just how terrible things are. Every cloud has a silver lining. Look for it. Find it and focus on the good and positive things in life. Make the message you communicate to everyone around you be one that is pleasant and uplifting. You are judged by it. Your reputation is built on it. Create a positive self-marketing message and people will want to be around you, help you and do business with you.

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