(Note: This is Part 1 of a four part series on Marketing Yourself)
“If you think marketing doesn’t work, consider the millions of Americans who now think that yogurt tastes good.” Joe L. Whitley, management consultant
What does Marketing Yourself have to do with People Skills?
You may wonder what marketing yourself has to do with people skills. Is marketing yourself really part of people skills? I say definitely yes! Why do you want to improve people skills in the first place? One of the goals of improved people skills is to influence and persuade others. Another goal is to put yourself across to others in the best light. Marketing yourself helps you do this.
What is Marketing?
What is marketing anyway? Marketing is simply creating an awareness of value. If you’re marketing a product then you’re putting that product forward in the most favorable light. You’re exposing it to people and showing the benefits of it; why someone would want it, why it would be something of value to them.
Why do you need Marketing?
The same thing goes with marketing yourself. You can compare yourself to a product. You need to be creating an awareness of your value. You need to be tooting your own horn, bragging a little! You need to help the captain of your ship see you as part of the crew, not as useless cargo. Marketing yourself is using various means and methods to communicate to others your value.
Like it or Not – You Are Already Marketing Yourself
You might think it’s not your job to do marketing. Well guess what, you’re already doing marketing every day. What you say in meetings, in the elevator, at the water cooler, the way you look and dress – it’s all marketing! If you’re not paying attention to how you’re doing your marketing you may be in trouble. It doesn’t matter how much you know or how much you contribute to your organization if no one knows about it. What does upper management know about you? What does the rest of the company know or think about you? Marketing really can make a difference.
What are some of the benefits?
What are some of the benefits? Let’s say your company is in the process of choosing someone to fill a key position and they have a choice between several people, including you. If you have been successfully marketing yourself you will be looked at in a more favorable light because of the way you look, they way you act and the way you talk. With all things being equal they will choose you over the other candidates.
This doesn’t just apply to the corporate or business world but also to your personal life. When you have successfully marketed yourself to your family, your neighbors and your community, they will see you and think about you in a more positive light. They will see you as a person who is friendly and kind, who they want to be around. The relationship you have with your neighbors, your family or your book club will be a positive experience. This can then open up many other opportunities for your future success and happiness.
Truth in Advertising
All the marketing in the world isn’t going to make a bad product good. Marketing will only get you so far. You need to walk your talk. Your performance needs to match your marketing for it to be effective. There must be substance behind the marketing. Be good at what you do and then market the heck out of it!
(Look for the next three articles in this four-part series on Marketing Yourself)